Reasonable Product
Doing product is hard. But it shouldn't be so! I've felt this pain myself and that's why I preach a reasonable approach. An approach that brings material value to the organizations, and that lets product people enjoy their work. Every couple of weeks I bring a fresh perspective to make your journey in Product Management easier and more rewarding. In the Reasonable Interviews, I interview product thought leaders and executives. Reasonable Deep-Dives provide an in-depth perspective on a key aspect of product management. Follow me on your favorite streaming platform
Episodes
18 episodes
Pricing as a feature: Monetizing commodity SaaS products - with Neeraj Singh, CEO @ Neeto
Welcome to the Reasonable Product Podcast! I’m your host, Salva, and today we’re diving into the intricate world of monetizing commodity digital products. I'm thrilled to have Neeraj Singh, the CEO of Neeto and Bigbinary, joining us to discuss ...
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1:09:21
From CPO to CEO: Dealing with Pricing, Revenue, Leadership and OKRs - Jonathan Landau (CEO @Movu)
In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.
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1:01:50
The importance of solid monetization goals and a clear pricing strategy - With Marie Martens (Tally.so)
In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into pay...
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59:58
More than just salary: the importance of context to grow as Product Managers - Part 2
Let's talk about money in Product Management!!After looking at the lonely life of product managers, and why they are stretched between empowerment and accountability, in this second part of the episode Tanja Lau from Product Acad...
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34:41
The dream of recurring revenue and the reality of subscription fatigue
We are already 1 month in 2024 and one element seems to be clear. Inflation is there, purchasing power is at its lowest and businesses are readapting to this new world.Of course, product management and pricing are a pivotal topic in thi...
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14:48
More than just salary: the importance of context to grow as Product Managers - Part 1
In this episode of Reasonable Product, Salva has invited Tanja Lau from Product Academy to explore the multi-dimensional challenges of product management. They discuss the emotional and professional pressures unique to this role, includ...
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38:10
Stop looking at the prices of your competitors!
Stop looking at the prices of your competitors!Setting prices based on competitors means you're letting them dictate your pricing strategy. Instead, why not ask your customers what they're willing to pay?In this podcast, we look a...
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10:41
Taking your Product Management career to the Next Level - with Büşra Coşkuner (Part 2: The Frameworks)
This is the second episode of a special Podcast with Büşra, dedicated to leveling up Product Manager's skills.Ready to unlock the potential of your product management? Tune in for a profound conversation with our guest, Büşra, who will ...
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44:14
Taking your Product Management career to the Next Level - with Büşra Coşkuner (Part 1: The Mindset)
Ever thought of leveling up your product management game? In this conversation, Salva hosts Büşra, an experienced product manager, and product leadership coach, as they explore the multifaceted world of product management and leadership. Togeth...
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43:05
Unleashing NO-Code superpowers for Product Managers.
In this episode of Reasonable Product, Salva has invited Marcel Schneider (Product Manager at Huggy Studio) to deep dive into the world of No-Code development and its pivotal role in product management. They explore how No-Code empowers product...
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59:47
Being a Product Manager in different cultures: where soft-skills beat AI - With Alexandra Vera (Carfax)
In this episode, I had the chance to discuss with Alexandra Vera about being a Product Manager in different countries and cultures. Alexandra Vera is Head of Product at Carfax, and was previously VP of Product at Autotrader Canada....
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50:19
A recruiter's view on the job market for product management: layoffs, salary negotiations and hiring tips - with Doug Bates (Intelligent People)
2023 seems to be a special year for the Tech job market. Layoffs made the headlines already in January, and several companies have followed this trend since. But is it really so? Is the tech market stuck? What does it take in 2023 to be a great...
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58:39
Product in Marketplaces done right: from how to deal with the "cold start", to how to organize the product team - With Cliff des Ligneris (GetYourGuide)
In this Reasonable Product Interview, I had the pleasure of having Cliff des Ligneris talk about 2 sided marketplace.Cliff is Product Lead at GetYourGuide and has been running product at several marketplaces in the past including at Dood...
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47:33
Deep Dive: A Product & UX look into pricing - Netflix removes account sharing
Netflix has been historically very tolerant of a practice called “accounts sharing” practices, aka paying customers sharing their usernames and password with other users. Good times are now over, and Netflix believes it’s now time that ...
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28:57
Deep Dive: Are you measuring right?
Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals. In this Podcast, we go through the 4 ...
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19:18
Introducing Reasonable Podcast
Hi and welcome to Reasonable Product. I know, Doing product can be hard. But it shouldn't necessarily be so! My name is Salva Bocchetti. I have been working in the Tech industry for the past 20 years serving different product...
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