Reasonable Product
Doing product is hard. But it shouldn't be so! I've felt this pain myself and that's why I preach a reasonable approach. An approach that brings material value to the organizations, and that lets product people enjoy their work. Every couple of weeks I bring a fresh perspective to make your journey in Product Management easier and more rewarding. In the Reasonable Interviews, I interview product thought leaders and executives. Reasonable Deep-Dives provide an in-depth perspective on a key aspect of product management. Follow me on your favorite streaming platform
Reasonable Product
Deep Dive: Are you measuring right?
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Salva Bocchetti
Whether setting up OKR, monitoring your “product health” or just running experiments, there are countless reasons why, as a product professional, you should measure what you do and set goals.
In this Podcast, we go through the 4 most dangerous mistakes product managers and other business leaders do while creating measures and KPIs:
- Relying on “relative changes” measures instead of absolute values
- Having too complex measures
- Creating “Frankenstein or fake metrics”
- Forgetting to set up ownership and rituals
We discuss how these errors can have a cascading effect on the decision-making process, and what are some simple ways to set up sound and consistent metrics.
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